955 Executive Parkway Drive Suite 111 St. Louis, MO 63141 Skip to main content
Stark and Associates, Inc. | St. Louis, MO
 

This website uses cookies to offer you a better browsing experience.
You can learn more by clicking here.

How to Sell to
the Modern Buyer

Buy the Book


The classic Sandler selling principles –aligned with the modern buyer’s journey.

According to Sandler CEO David Mattson, the definition of professional selling is simple. It’s a conversation between adults to uncover the truth.

This definition – so at odds with the high-pressure approaches to selling that have come to define salespeople in popular culture – lies at the heart of Mattson’s breakthrough book How to Sell to the Modern Buyer. His message is both timeless and timely, as changes in technology and buying habits have transformed the buyer journey. To address those changes, Mattson provides 52 concise, tested selling rules for professionals who must learn to adjust to dramatic marketplace changes -- fast. As Frank Cespedes, senior lecturer at Harvard Business School, puts it: “Read this book, because it’s not the customer’s responsibility to adapt to your selling approach; it’s your responsibility to adapt to how and why they buy.”

“The timeless Sandler Selling Rules, updated and expanded for today’s sales professionals. The only safe assumption is that your competition will eventually be reading all or part of How to Sell to the Modern Buyer … so my advice is to get the jump on them.”

John Hittler | CEO Advisor, Author, and Co-founder of Evoking Genius

How to Sell to the Modern Buyer 3D Image

Grab Your Free
Sample Chapter!


Access Your FREE Chapter
By completing this form you are agreeing to receive communications from Sandler Training. You may opt out at any time.

About the Author

Dave Mattson

David Mattson

David Mattson is a best-selling author, sales and management thought leader, keynote speaker and leader for sales training seminars around the world. As CEO and President of Sandler, Mattson oversees the corporate direction and strategy for the company’s global operations including sales, marketing, consulting, alliances, and support. His key areas of focus are leadership, strategy, and client satisfaction.